In Colorado, residents have a unique opportunity to participate in a state auction for cannabis-themed license plates. The auction, which is held annually, offers bidders the chance to own exclusive rights to phrases associated with marijuana culture such as "420" and "HASHISH." Proceeds from this event are dedicated to funding state programs that assist individuals with disabilities, enhancing their quality of life and access to opportunities.

Since its inception in 2021, the auction has successfully raised over $96,000. Participants can either choose to display these plates on their vehicles or hold onto the rights for future use, with options to resell through the state's Disability Funding Committee. Prices for these plates can vary, with past auctions seeing plates such as "DANK" fetch up to $600.

The Lt. Governor of Colorado, Dianne Primavera, has praised the auction for its dual benefit—celebrating the state's progressive cannabis industry while supporting critical disability programs across Colorado. However, alongside the excitement of the auction, state officials are keen to remind participants and residents about the importance of responsible behavior, particularly emphasizing that driving under the influence of marijuana remains illegal and unsafe.

This innovative approach not only serves as a fundraiser but also as a celebration of Colorado’s cannabis culture, linking it directly to community support and responsibility.